other valuable calamities, having got together a pretty handsome
sum, I determined to quit a business which had always gone rather
against my conscience, and in a more liberal way still to indulge
my talents for fiction and embellishment, through my favourite
channels of diurnal communication--and so, sir, you have my
history.
_Sneer_. Most obligingly communicative indeed! and your
confession, if published, might certainly serve the cause of true
charity, by rescuing the most useful channels of appeal to
benevolence from the cant of imposition. But, surely, Mr. Puff,
there is no great mystery in your present profession?
_Puff_. Mystery, sir! I will take upon me to say the matter
was never scientifically treated nor reduced to rule before.
_Sneer_. Reduced to rule!
_Puff_. O Lud, sir, you are very ignorant, I am afraid!--Yes,
sir,. puffing is of various sorts; the principal are, the
puff direct, the puff preliminary, the puff collateral, the puff
collusive, and the puff oblique, or puff by implication. These
all assume, as circumstances require, the various forms of Letter
to the Editor, Occasional Anecdote, Impartial Critique,
Observation from Correspondent, or Advertisement from the Party.
_Sneer_. The puff direct, I can conceive--
_Puff_. O yes, that's simple enough! For instance,--a new
comedy or farce is to be produced at one of the theatres (though
by-the-by they don't bring out half what they ought to do)--the
author, suppose Mr. Smatter, or Mr. Dapper, or any particular
friend of mine--very, well; the day before it is to be performed,
I write an account of the manner in which it was received; I have
the plot from the author, and only add--"characters strongly
drawn--highly coloured--hand of a master--fund of genuine humour--mine
of invention--neat dialogue--Attic salt." Then for the
performance--"Mr. Dodd was astonishingly great in the character
of Sir Harry. That universal and judicious actor, Mr. Palmer,
perhaps never appeared to more advantage than in the colonel;--but
it is not in the power of language to do justice to Mr. King:
indeed he more than merited those repeated bursts of applause
which he drew from a most brilliant and judicious audience. As to
the scenery--the miraculous powers of Mr. De Loutherbourg's
pencil are universally acknowledged. In short, we are at a loss
which to admire most, the unrivalled genius of the author, the
great attention and liberality of the managers, the wonderful
abilities of the painter, or the incredible exertions of all the
performers."
_Sneer_. That's pretty well indeed, sir.
_Puff_. Oh, cool!--quite cool!--to what I sometimes do.
_Sneer_. And do you think there are any who are influenced
by this?
_Puff_. O Lud, yes, sir! the number of those who undergo the
fatigue of judging for themselves is very small indeed.
_Sneer_. Well, sir, the puff preliminary.
_Puff_. O, that, sir, does well in the form of a caution. In
a matter of gallantry now--Sir Flimsy Gossamer wishes to be well
with Lady Fanny Fete--he applies to me--I open trenches for him
with a paragraph in the Morning Post.--"It is recommended to the
beautiful and accomplished Lady F four stars F dash E to be on
her guard against that dangerous character, Sir F dash G; who,
however pleasing and insinuating his manners may be, is certainly
not remarkable _for the constancy of his attachments_!"--
in italics. Here, you see, Sir Flimsy Gossamer is introduced to